The Anxiety Question: Your Ace in the Hole by Julie Thomas


How do you get a meeting with a CEO? Julie Thomas is President and CEO of ValueVision Associates and can be reached at 800-559-6419 or Julie.thomas@valueselling.com When he calls for an appointment, the administrator said the CEO was not taking any appointments unless the meeting directly pertained to the company’s IPO, scheduled for two months out. Instead of…

My New Venture


Update: Due to a poor partner selection, I’m no longer affiliated with iOptimize. The lesson here: choose your partners carefully. Good luck and good selliing After years of advising CEO and top executives on topics like sales practices and demand generation, I took the plunge myself. Today I created my own company, iOptimize Marketing Inc.…