A 10 year old boy calls play for Notre Dame


A heartwarming story…I love it and hope you do too.

Weis Uses Play Called by 10 - Year - Old Boy

By: Tom Coyne
Date: September 25, 2005
From: Associated Press

SOUTH BEND, Ind. (AP) — Charlie Weis doesn’t usually let anyone else call plays on offense. He made an exception for 10-year-old Montana Mazurkiewicz.

The Notre Dame coach met last week with Montana, who had been told by doctors weeks earlier that there was nothing more they could do to stop the spread of his inoperable brain tumor.

”He was a big Notre Dame fan in general, but football especially,” said his mother, Cathy Mazurkiewicz.

Weis showed up at the Mazurkiewicz home in Mishawaka, just east of South Bend, and talked with Montana about his tumor and about Weis’ 10-year-old daughter, Hannah, who has global development delay, a rare disorder similar to autism.

He told Montana about some pranks he played on Joe Montana — whom Montana was named after — while they were roommates at Notre Dame.

”I gave him a chance to hammer me on the Michigan State loss, which he did very well. He reminded me of my son,” said Weis, whose son, Charlie Jr., is 12 years old.

Weis said the meeting was touching.

”He told me about his love for Notre Dame football and how he just wanted to make it through this game this week,” Weis said. ”He just wanted to be able to live through this game because he knew he wasn’t going to live very much longer.”

As Weis talked to the boy, Cathy Mazurkiewicz rubbed her son’s shoulder trying to ease his pain. Weis said he could tell the boy was trying not to show he was in pain.

His mother told Montana, who had just become paralyzed from the waist down a day earlier because of the tumor, to toss her a football Weis had given him. Montana tried to throw the football, put could barely lift it. So Weis climbed into the reclining chair with him and helped him complete the pass to his mother.

Before leaving, Weis signed the football.

”He wrote, ‘Live for today for tomorrow is always another day,”’ Mazurkiewicz said.

”He told him: ‘You can’t worry about tomorrow. Just live today for everything it has and everything you can appreciate,” she said. ”He said: ‘If you’re (in pain) today you might not necessarily be in pain tomorrow, or it might be worse. But there’s always another day.”

Weis asked Montana if there was something he could do for him. He agreed to let Montana call the first play against Washington on Saturday. He called ”pass right.”

Montana never got to see the play. He died Friday at his home.

Weis heard about the death and called Mazurkiewicz on Friday night to assure her he would still call Montana’s play.

”He said, ‘This game is for Montana, and the play still stands,”’ she said.

Weis said he told the team about the visit. He said it wasn’t a ”Win one for the Gipper” speech, because he doesn’t believe in using individuals as inspiration. He just wanted the team to know people like Montana are out there.

”That they represent a lot of people that they don’t even realize they’re representing,” Weis said.

When the Irish started on their own 1-yard-line following a fumble recovery, Mazurkiewicz wasn’t sure Notre Dame would be able to throw a pass. Weis was concerned about that, too. So was quarterback Brady Quinn.

”He said what are we going to do?” Weis said. ”I said we have no choice. We’re throwing it to the right.”

Weis called a play where most of the Irish went left, Quinn ran right and looked for tight end Anthony Fasano on the right.

Mazurkiewicz watched with her family.

”I just closed my eyes. I thought, ‘There’s no way he’s going to be able to make that pass. Not from where they’re at. He’s going to get sacked and Washington’s going to get two points,”’ she said.

Fasano caught the pass and leapt over a defender for a 13-yard gain.

”It’s almost like Montana was willing him to beat that defender and take it to the house,” Weis said.

Mazurkiewicz was happy.

”It was an amazing play. Montana would have been very pleased. I was very pleased,” she said. ”I was just so overwhelmed. I couldn’t watch much more.”

Weis called her again after the game, a 36-17 victory by the 13th-ranked Fighting Irish, and said he had a game ball signed by the team that he wanted to bring to the family on Sunday.

”He’s a very neat man. Very compassionate,” she said. ”I just thanked him for using that play, no matter the circumstances.”

Another great idea: a whole company marketing approach


In my continual search for the best management ideas, I found one last week in a conversation with a CEO of a small, fast growing software firm. We can all learn a lot from their approach. There is also a lesson in the importance of reputation.

This CEO, with experience in firms like Oracle and BMC, invested in this small software company with an interesting situation: the customers were delighted but the CEO told me “The concept behind the software is utterly discredited and considered a failure.” So what did this CEO do at TLA Corp.? (Note from the author: The actual name of the firm has been changed to protect ideas from competitors.)

Here we see the value of a “whole company marketing approach.” Rather than simply developing a software product, then giving a product to Marketing and Sales, TLA Corp. looked at the market overall. They identified 15 possible target markets. Analysis of potential cut the list to four. Then the management went on the road and talked to companies in these four target markets. From there they identified pains and software needs. This CEO said to me “Jeff, we’re not just going to sell to these companies. Our whole company will target these accounts — everything from top management to product development to marketing and sales.” TLA Corp also has an aggressive partnering strategy.

How is TLA Corp doing? In a flat software market, their sales, profits and backlog are at an all-time high! Their future is bright.

This CEO took personal responsibility for this. The sketches of target markets are on his whiteboard. He personally met with target companies.

Lastly, a few words about honesty. While at Giant Software Corp, the President asked this future CEO why he did not sell their ERP offering to his Oil and Gas clients. He said “Two reasons: One, it does not work. Two, it does not fit Oil and Gas. ” This future CEO knew that these companies were future clients, no matter what he did, his reputation was his greatest asset.
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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming how they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay,